Bri Seeley Collection Launches on Zappos.com

AFTER WINNING EMERGING DESIGNER OF THE YEAR AT PHOENIX FASHION WEEK: YOU CAN NOW SHOP THE BRI SEELEY COLLECTION ON ZAPPOS.COM

Bri Seeley Escape Collection

Following her recent success on the runways of Phoenix Fashion Week and Los Angeles Style Fashion Week, Bri Seeley has launched her newest collection of women’s fashions on Zappos.com.   Bri Seeley designs are all proudly Made in the U.S.A.

Shop the Bri Seeley Collection on Zappos.com!

Since the line launched late last night, several pieces have emerged as clear favorites, as 10% of the collection was purchased within minutes.  If you want to shop for the Lily Dress, Grace Top or the Chloe Blouse we suggest you shop now and not wait. The collection is Limited Edition and will be available for a limited time. When it sells out, it’s gone.

THE LILY DRESS

The Lily Dress will light up your inner beauty. Available in Black to White ombre and Blue Ombre. This silk dress features a sleeveless construction and flaunts a pleated top and full skirt.  The coloring is an enchanting ombre design throughout. Natural waist is cinched, creating a feminine silhouette. Hidden back zip and mock collar.  The garmet is 100% silk and is fully lined in 100% rayon. $230.

THE GRACE TOP

The Grace Top is a casual chic essential, that is flattering on almost any figure. the Bri Seeley Grace top will be sure to easily perform from day to night.  Wear it at the office and transition to date night easily!  The top is a silky, sleeveless blouse that ties together at one shoulder. It features a delicate gather at the mock collar lends a fabulous drape.  It is a pull-over style and has a straight hem. Top is made of 100% silk and lined in 100% rayon. $95.00.

THE CHLOE BLOUSE

This blouse is simple, angelic and elegant.  Silk blouse gathers at the neckline for a superior drape.  Looks great dressed up with a skirt, or dressed down with jeans.  The mock collar fastens in the back with a pearlecent button.  It is a billowing, raglan-cut, open long sleeves with button cuffs.  Features a straight hem. Made out of 100% silk and a 100% rayon lining. $130.00.

Seeley designed the vintage inspired feminine collection while residing in Olympia, Washington. It was inspired by the definition for Escape, to slip or get away, as from confinement or restraint and the avoidance of reality. Seeley says, “I was in a place last year where I was craving change in my life. Since design is literally my escape from reality, I used my personal life situation and translated it into a gorgeous collection of feminine apparel!” Seeley is passionate about using American manufacturers for her production. This collection was manufactured in the Pacific Northwest.

This is Seeley’s first launch with a major, nationwide retailer. To shop the collection visit: http://www.zappos.com/bri-seeley. Tweet with Bri Seeley @BriSeeley and congratulate her on her first nation wide collection launch!

Enter to win a Jaclyn skirt from Bri Seeley! Winner will be shipped a skirt in their size. ENTER HERE.

Blogger Partnership: What Brands Need To Know!

Our Advice For Working With Bloggers

At C.E.M. it seems like every marketing project we have includes blogger outreach in some shape or form. Whether is sending them a press release encouraging them to write about a high profile event or partnering with them to write about certain fashion brands, we are always in contact with bloggers.   

   We’ve had tremendous success working with bloggers posting articles about our topics and even helping our clients make sales by giving bloggers specialized and traceable discount codes to help convert blog posts to sales.  Very often, people ask us, “How do you do it?” Well, we can’t share our exact recipe for success but we are happy to share a list of our top list of things to do and not to do when partnering with bloggers.

1.      What’s in it for them?  Don’t expect to just blast a blogger and pitch them to write about your event, brand or business and offer nothing in return! If you can’t pay your bloggers for any number of reasons, why not offer them free product?  Give them free product for themselves, and free product for them to give away on their blog.

2.      Support your bloggers! Give the bloggers you partner with a shout out on your social media networks. Thank them for their blog coverage and post a link to their blog. 

3.     Know your market.  Only make pitches to bloggers that make sense. Don’t waste your time and theirs by pitching something that doesn’t make sense. If you own a woman’s fashion line, don’t contact a male sports blogger, it just doesn’t work. Take the time to research your blogger list, and make sure it fits your demographic.

4.     Have thick skin! Many bloggers believe that their time is money. If they believe you are wasting their time, they won’t be happy and will let you know. Be sure not to take it personally, just know that some bloggers won’t reply nicely to you.  Remove them from your contact list, and move on.  Plus, some bloggers have an ego, just like any other group of people.

5.     Get help.  Don’t know how to connect with bloggers? Let the pro’s help you. Partner with a boutique PR firm like Cabral Edwards Management to help you get your program up and running.

6.     Establish upfront what you expect.  Make a clear contract with your blog partners of what you expect from them, what you will give them, and all the details they need.  If possible meet with them in person.

7.     Give them correct info to blog about! Take this seriously! Some bloggers have 60,000 to millions of hits per blog post. Don’t underestimate their reach. There is nothing worse than a blogger who doesn’t have all the details or who reports on wrong data that you supplied them!

8.     Track your success!  Make sure to keep in touch with your bloggers and keep track of their coverage.  Use traceable bitly links so you can get information on how many clicks their link gets, where the hits are and more information about where the hits are coming from. This is valuable market information on your audience as a brand!

9.     What to do when a blogger goes silent on you? Nothing.  Every once in a while you’ll send product to a blogger, or even pay them for a post and you never hear back from them again. That’s ok! Don’t take it personal, just take the relationship for what it is and move on. Nothing good will come from blasting them in public forums or social media, just thank them for what they did, let them keep whatever compensation or gifts you sent them, and move on.

Have more questions? We can help you!

C.E.M. is a full service marketing firm specializing in Event Planning, Marketing and Public Relations.  Our expertise includes a wide variety of specialties including working with bloggers to help your cause or build your brand. We can help you create a highly effective blogger outreach program that meets your specific needs.  Specifically, we can help you identify the advantages of working with bloggers, select which bloggers are best for your program from our vast database, help you pitch them appropriately, help you avoid some of the largest key mistakes other marketing firms make when contacting and working with bloggers and help you understand a fair understanding of what yo

Great Mother's Day Gift Sets For Mom!

Looking for a fantastic gift set for Mom for Mother's Day coming up? Here are my top three favorite options from WHISH Body Products, Ralph Lauren Fragrances and AHAVA. Plus, they are all affordable, all with pricing under $65!

WHISH Body Set With Body Butter, Wash + Flawless Ingrown Hair Serium from Flawless Beauty Bars

Body Butter: For amazingly moisturized skin, we’ve created a truly indulgent body cream with a unique triple antioxidant based formula. This fully loaded  lotion both softens and soothes the skin while also helping to replenish  and firm.  Such Sweet softness.

Body Wash: WHISH conjured up a powerfully moisturizing alternative to the typical drying body wash by filling it with deliciously organic and softening ingredients. It's perfectly lovely lathered up in the shower and surprisingly sumptuous for a long soak in the bath.

FLAWLESS- Ingrown Hair Serum: You don't have to be a prince or a princess to want perfect skin.  Whether you've discovered the pleasures of our Shave Crave, or if you're 

still one of those girls who wax or laser, the occasional bump may  appear in your "problem" areas. Flawless banishes those ugly bumps and ingrown hairs.

Price: $65, Available now – at Flawless Beauty Bars in Kirkland, WA. Or by calling (425) 408-2284.

Ralph Lauren Fragrances The Big Pony Fragrance Collection for Women essie Set

Brighten up mom’s day with this fun and colorful kit by Ralph Lauren Fragrances and essie. Introducing a new way for today’s multi-faceted woman to live every vibrant side of her personality, this fun and colorful kit offers a line-up of four vivid nail polish shades, each designed to perfectly match one of The Big Pony Fragrance bottles and personalities – Sporty (#1), Sensual (#2), Free-Spirited (#3) and Stylish (#4). The kit comes complete with a Big Pony EDT (30 ml) and Perfuming Body Mist (50g) and a corresponding Essie polish, each set conveniently packaged in a color-coordinated drawstring pouch.

Price: $45, Available now – August 2013 at Bloomingdales and Macy’s locations nationwide. 

 

AHAVA Color Me Smooth Gift Set

This Mother’s Day insist mom pamper herself – instead of taking care of everyone else. Powered by AHAVA’s exclusive Osmoter™, this set features essential pampering daily products to hydrate and tone the skin, including Firming Body Cream, Mineral Hand Cream, Purifying Mud Soap and a Deluxe Exfoliating Soap Holder.

Price: $30 ($68 value), Available at AHAVAUS.com or for $27 from Macy's.

 

This post was created by Maile Cabral for Lucky Magazine Community. Click here to see article.

Earth Day Beauty: MyTop 9 Earth Friendly Product Obsessions

For Earth Day, I wanted to figure out and share some earth friendly beauty products. After a little bit of research, and asking around, here are 8 really great products that support repsonsible packaging, have great giving back programs, are eco friendly with fewer preservatives and parabens, and support green initiatives in their communities. Whether you're a 100% eco girl all the time or a "naturalite" who loves eco but just can't be eco all the time due to a busy lifestyle, these products should work for you. I have to admit, I haven't tried any of them yet, but I look forward to trying each of them. Why not buy beauty products that are great and give back? It's a win-win for us all.

Bond No. 9 I Love New York for Earth Day

When it comes to being green, New York is way ahead of the game. Bond No. 9 is celebrating the great state’s environmental smarts with this metro-sophisticated eau de parfum in fresh green packaging. A percentage of proceeds is donated toward the State of New York’s “green” initiatives – park cleanups, preservation programs, etc. This product is the perfect way to celebrate Earth Day and spend your money where it counts!

Price: $175, Available at Saks and BondNo9.com

Whish Body Products SPF15 Self Tanner

Not only is it paraben and sulfate free, this incredibly unique product offers UVA and UVB protection all the while giving your skin a beautiful glowing tan. Packaged in a tube that is recyclable and 30% PCR, all Whish products are proudly tested on us, not animals™. It is no wonder The Skin Cancer Foundation has given the SPF15 Self Tanner its Seal of Approval.  I've tried this product. It goes on really smooth, has a great smell, and the packaging is super high end. I am quickly becoming a WHISH addict!

Price: $34.00 Available at from nordstrom.com. 

Urban Decay Good Karma Brushes

We’ve all done our fair share of deeds that put us deep into karmic debt. Lucky for us all, Urban Decay offers permanent good karma credit with a variety of high performance, artist-quality, cruelty free, vegan and eco-friendly makeup brushes. Each brush comes encased in a magnetic box fashioned out of recycled egg cartons, the super-soft synthetic brush hair (doesn’t hold on to stinky bacteria the way porous animal hair does) is made from recycled PET bottles, and the sleek gunmetal brush handles are recycled aluminum. Finally, a brush line with actual names rather than numbers tells you which brush to use for what/where. Whether you are a makeup novice or junkie, there is a Good Karma Brush (12 in all) to suit any and every beauty need.

Price: $20 – $39 each, Available at Macy’s, ULTA, Beauty.comand UrbanDecay.com

Kari Gran Skincare Essential Serum

Unlike many beauty and skin offerings on the market, all Kari Gran products are created using natural, organic, sustainably-harvested materials to minimize environmental impact. While other brands are filled with harsh parabens, toxins and up to 80 percent water to preserve shelf life, Kari Gran breaks the mold by putting the environment, product quality and consumer satisfaction at the forefront every step of the way.  Their Essential Serum is a potent blend of 15 plant and essential oils known for their nourishing properties, plus a boost of natural Vitamin E, providing customizable levels of moisture to the skin. The Essential Serum is the quintessential multi-tasker; it can be used twice daily, both as a morning and evening moisturizer. For a nightly treatment, double the amount you use during the day and apply it to the face, neck, décolleté and to the eye area for an allover effect. In addition, for women who use mineral powder foundation, the essential serum can be mixed in the hand with the make-up to create a liquid tinted moisturizer.

Price: 30 ml or 50 ml bottles; $60 or $95. Available at KariGran.com

                                              

Caudalie Premier Cru La Crème

A facial crème that contains an exclusive, highly concentrated blend of Caudalie’s 3 star ingredients to yield firmer, more radiant skin. Its packaging is recyclable and 1% of profits from all Premier Cru products purchased contribute to protecting the environment under the 1% For the Planet movement. Local experts tell me that this brand is super environmentally friendly and an industry leader in being "green".

Ingredients include:

o       Resveratrol-Oleyl - prevents Glycation

o       Vinefrine - prevents dark spots

o       Polyphenols – a highly powerful antioxidant

Price: $155, Available at Sephora.com. 

                                              

Avalon Organics® Tea Tree Scalp Treatment Shampoo &Conditioner

NSF/ANSI 305 Certified: made with at least 70% organic ingredients. Free of Parabens, Sodium Lauryl/Laureth Sulfate, Petrolatum, Artificial Colors and Phthalates. Tea Tree Essential Oil, Beta-Glucan, Aloe and vitamins soothe skin irritation for lasting scalp comfort and strong, shiny, healthy hair. Gentle plant-derived cleansers enriched with Beta Glucan, Vitamin E, Oat, Wheat Protein and Tea Tree Oil cleanse, purify and balance moisture levels for lasting scalp comfort and soft, touchable hair. Bottles made with 100% recycled materials. Available in 11oz and 32oz.

Price: $10.50 each, available at www.avalonorganics.com

                                                            

Alba Botanica® Hawaiian 3-in-1 Clean Travel Towelettes

Free of Parabens, Sodium Lauryl/Laureth Sulfate, Petrolatum, Artificial Colors and Phthalates. This travel size 10 pack of towelettes delivers three steps to clean in one quick wipe. Gentle cleansers remove makeup, pore-refining Pineapple and Papaya enzymes break through oil and dull surface cells for a deep clean, and Aloe and Awapuhi tone and balance to refresh without tightness.

Price: $2.99 (pack of 10), available at www.albabotanica.com

JĀSÖN® Calming Lavender Hand Soap

Free of Parabens, Sodium Lauryl/Laureth Sulfate, Petrolatum, Artificial Colors and Phthalates. This botanical wash gently cleanses and safely nourishes your skin with Vitamin E and Pro-Vitamin B5. Our natural blend of calming Lavender and Aloe Vera relaxes your senses as it softens and balances your skin.

Price: $9.49, Available at natural food stores, Whole Foods Market and www.jason-personalcare.com/

AHAVA Natural Dead Sea Mud

AHAVA’s Natural Dead Sea Mud is Eco-cert certified, ensuring that a minimum of 95% of its ingredients are natural or vegetable based, and at least 10% are organic.  The highly concentrated formula is comprised of rich, black mineral mud, harvested for thousands of years from the Dead Sea, scientifically proven to deep clean the skin while restoring its natural moisture balance.

Price: $15, Available at www.ahavaus.com

Sunday Afternoon Brunch Style With Lulu's + Ariel Gordon Jewelry

After attending @Lucky Magazine's LuckyFABB in Beverly Hills, CA, I received so many great offers and products. Two of my favorite's were for gift cards, to order pieces that I liked of my choice.  I'm a pretty casual gal, especially on Sunday's so I selected some basic pieces. Here's what I got.

Line of the Times Mint and White Striped Top, $28, Lulus.com

Ariel Gordon Silk Woven Bracelet in Aqua.  $115, available by CLICKING HERE.

The rest of my outfit are not from pieces I got from LuckyFABB.  However, if you are curious what they are, here's where you can get them.

Jeans: 1961 Brand from Neiman Marcus
Shoes: Ted Baker London Nude Flat Nordstrom 
Purse: Michael Kors, $348 available at Nordstrom and Zappos.com.

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Shopping The Kate Young For Target Collection

Last Sunday, on April 14th I was one of the first in line to shop the Kate Young for Target collection.  I stopped in and bought one her necklaces to add to my Sunday morning brunch outfit.  First stop in her collection? Jewelry.

I got the gold Arrow Heart Pendant to add to my little jewelry necklace party. A total steal at $19.99.  Target only stocked two of each type of the jewelry. I’m sure this is by design by Target, to create a “buy it now mentality”. One where you have to buy it now, out of fear it might not be available later. If this collection is anything like the Prabal Gurung capsle collection, they’ll be quietly re-stocking the shelves at a later date.  If this is not the case, perhaps the bulk of the merchandise went to other more metropolitan stores with more sales. Either way, if there’s a piece you’ve got your eyes on… get it now, before it sells out.

My next stop after jewelry? The clothing collection.

If you want pieces from the Kate Young for Target collection, you may want to shop it before it’s gone! I was one of the first shoppers at my local Target on Sunday when the collection launched.  Many of the pieces only had ONE garmet in each size for any particular design.  

More about the Kate Young For Target Capsule Collection

Kate Young – one of the most influential celebrity stylists in the fashion industry – has introduced a limited-edition collection of women’s apparel and accessories, including handbags, shoes and jewelry.

Young began her career at Vogue magazine. After spending time assisting Anna Wintour and styling the first cover of Teen Vogue, she quickly transitioned into one of the most sought-after stylists in the fashion industry. Her clientele includes Natalie Portman, Michelle Williams, Jennifer Connolly, Rachel Weisz and more. In addition to celebrity styling, Young consults for various labels and often styles runway shows for designers such as Jason Wu, Derek Lam, Nina Ricci, Peter Som, Yigal Azrouël and Vena Cava. No stranger to Target, Young styled a number of the brand’s campaigns, such as Jason Wu for Target, as well as Target’s well-remembered vertical fashion show in New York back in 2005. In 2012, Young topped The Hollywood Reporter’s list of the 25 most powerful stylists, recognizing her ingenuity and expertise in the fashion industry.

Kate Young for Target is modern and versatile, encompassing a collection of occasion dressing and standalone separates that mix and match to create endless ensembles. Ranging in price from $29.99 to $89.99 for apparel and $14.99 to $49.99 for jewelry, handbags and shoes, Kate Young for Target is available now, April 14 through May 2, 2013, or while supplies last, at most Target stores and Target.com.