Fashion, Beauty, Celebrities, Events + Things We Love




Friday, October 24, 2014

Hitmen Watches From "Big Brother" Houseguests Derrick Levasseur and Cody Calafiore Available Now!


We are beyond excited to announce our partnership with Modify Watches and "The Hitmen" Derrick Levasseur and Cody Calafiore.  Cabral Edwards Management (C.E.M.) teamed up the two stars of the CBS Television Network hit show "Big Brother", to create a custom Modify Watch.  Their watch features the "Hitmen" logo, designed after the name of their alliance that helped Derrick win the show, and Cody to come in at a close 2nd place.   With their track record, there's only more to come!

Cody and Derrick wearing their Custom Modify Watches!
Image Courtesy of Derrick Levasseur Instagram
This item is super limited edition, and Made-to-Order — meaning all printing and assembly is done  in San Francisco when you click buy — then shipped to your (U.S.) address within 10 business days! Custom made in the USA, what more could you ask for?
Cody Calafiore signs autographs in his "Hitmen" custom Modify Watch.
Image courtesy of Instagram @Zazzamornings
The Limited Edition Hitmen Watch Face is modular, so that you can mix-and-match this design with any other straps from your Modify collection.  The face is made from a scratch-resistant polycarbonate and stainless steel. Always make sure to choose faces and straps of the same size (i.e. Sport or Classic). And never Modify while driving!
Giving "Beast Mode Cowboy" a hug wearing Modify.

The watch is available until this Sunday only, at a $10 discount. Hurry and shop while these are still available.  Discount expires October 26, 2014. Click here to shop.
Calling ALL SUPER FANS!!! Do you love Big Brother and the Hitmen? Help us spread the word and share this image to your Instagram, Twitter and Facebook. Be sure to tag Derrick and Cody and tell them how much you love them.

Wednesday, October 22, 2014

C4 Belts 1st Annual #Care4boobies Campaign to Support Breast Cancer Awareness and Education



All month we've been working pretty hard on our C4 Belts Breast Cancer Awareness Campaign.  We know lots of you are looking for more information, so we wanted to post it all here for you to easily find.  If you've already posted to social media wearing a belt, THANK YOU!

C4 Belts® announced their #Care4boobies campaign in an effort to promote Breast Cancer education and awareness during October’s Breast Cancer Month. In association with the foundation, StandUp For The Cure, a Newport Beach, CA organization whose mission is to have a blast standup paddling (SUP) while raising funds and awareness for Breast Cancer, C4 Belts has pledged up to $10/belt purchased for the #Care4boobies campaign. The #Care4boobies campaign is based on C4 Belts’ own sales. 

For every purchase of a belt (retail $30 and free shipping) on www.c4belts.com, the supporter enters the code CARE4BOOBIES during checkout to receive a $5 discount.  With the purchase, the company will then donate $5 to StandUp For The Cure. Every order will also include an educational pamphlet about Breast Cancer and a shower card with instructions for self-exams. The campaign invites supporters to earn an additional $5 donation to StandUp For the Cure by posting a selfie on social media with their new C4 belt tagging @c4belts and #Care4boobies.   They are also encouraged to help raise awareness for the cause by including one of the ten unique facts about Breast Cancer provided by C4 with their order.



About C4 Belts
C4 is a leading online retailer of belts that caters to individual thinkers who can look cool on the outside, AND feeling good on the inside.  The company delivers the ultimate customer experience, providing consumers a superior shopping experience with thousands of belt color combinations with their unique online customization tool.  C4’s mission is to promote Individuality through quality fashion accessories that gives back. C4 stands for Choose your Color, Choose your Cause A portion of proceeds from each belt is donated to a variety of charities.

About StandUP For The Cure
StandUP For The Cure’s mission is to have a blast standup paddling (SUP) around Newport Beach, CA and Miami FL while raising awareness of breast cancer and funds in support of the Susan G Komen. Every $125 they raise may save a life by enabling a mammogram! Visit them online at http://www.standup-for-the-cure.org.




For additional press and media information related to this campaign including high resolution images, logos, product samples or additional details please contact Maile Cabral of Cabral Edwards Management at Maile@CabralEdwardsManagement.com Phone (360) 561- 0961. For all other information please contact info@c4belts.com


Thursday, April 17, 2014

We Agree Thought Catalogue! 13 Reasons PR Girls Are Going To Take Over The World

Recently Chelsea Fagan of Thought Catalogue wrote a fantastic article: 13 Reasons PR Girls Are Going To Take Over The World, and it was an absolute must repost from us!  Special thank you to one of our favorite blogger babes, La Bella Tanchi for sending the original article to us. It made us laugh, cry and nod our heads in agreement!  Our personal favorites are #1, 3 and 4.

Enjoy! 

<3,  Kassie and Maile, Your CEM PR Gals



As someone who is lucky enough to work in an industry heavily populated with PR girls, I have recently come to the conclusion that they are, in fact, the most perfect creatures that God has blessed us with. Between their endless energy, powerful networking, and untouchable leather iPad cover game, they are poised to take over the world. Here, 13 reasons why:

1. They never stop working. You will receive an email from them at 6:30 AM, presumably sent from the gym. You will receive an email from them at 11:45 PM, likely sent from their table at a fusion restaurant. Both emails will be perfectly-written, and full of whatever pertinent information you didn’t even realize you needed. PR girls never sleep, only close their eyes for a few minutes at a time and then get back to work.

2. They look good while doing it. One way to spot a PR girl is to check for the three S’s — statement necklace, strong purse, shiny hair. They pull off the chunky J.Crew-style necklaces like no one else in this world. They are always carrying the purse you have been coveting, or something just like it (often, it’s this one). And their hair reflects every nuance of the sun’s light in its Garnier Fructis commercial shine. Always.

3. They’ll network you without you even realizing it. You think you are having a normal conversation, but they are evaluating and planting ideas and harvesting information. And it’s not insincere — they are just operating on a totally different wavelength from you.

4. When they get a goal in mind, nothing can stop them. Anyone who has been on the receiving end of a dedicated PR girl’s efforts to make something happen — anyone who has suffered that barrage of perfectly-worded emails — knows that nothing can stop them. They will walk across hot coals to get their press release in the right hands, and somehow not mess up their pedicure.

5. They rise with the sun and engage in power breakfasts. I once attended a breakfast panel at a hotel where I was unexpectedly seated at a table with almost all PR girls. Aside from feeling like being in high school and somehow getting to sit with the popular, pretty girls at lunch, it was unbelievable to see their level of readiness. They were there twenty minutes before everyone, awake and alive, blowout on point, with questions to ask and people to talk to. I have never experienced anything more intimidating. While I was busy shoveling free carbonara breakfast pizza (!!) and french toast onto my plate, they were not touching their frittatas because there was work to be done. And I have nothing but respect.

6. They have already fused with technology. While we’re trying to experiment with Google Glass or Oculus Rift or whatever, PR girls have already been synthesized with their devices since the debut of the Palm Pilot. Their iPad is an extension of their soul, and it will never leave their side.

7. They know everyone. Name any person in your industry. They know them, and have had at least one “very productive” phone call with them. Yep.

8. They are always in peak physical condition. They have a yoga class, and a Soul Cycle class, and an entire drawer full of Lululemon. They eat salads and drink juices and take supplements. They must be in prime email-sending mode at all time, and that demands physical fitness.

9. When it comes time to go out, they go just as hard. Perhaps the only spectacle more intimidating than a group of PR girls at an important industry function is the same group, three hours later, at a club. They embody the “work hard, play hard” ideal, and pursue “drinking lychee martinis and grinding to Beyonce” with the same vigor they pursue “following up on important emails.” Never get in their way on the dance floor.

10. They know their environment like no one else. There is no better person to ask for a restaurant or bar recommendation, because they know their cities like the back of their manicured hands. They have the good shopping streets, the best happy hours, and the latest restaurants all stored in their mental rolodex of socializing.

11. They form power couples. When they choose to date, their boyfriends often work in finance or at least, on some more vague level, “business,” and the two of them form the kind of couple that makes you feel like you’ll always be an overgrown child spilling juice on yourself.

12. They travel in packs. They form migrating goose-like formations as they walk importantly down city streets. You cannot break them up, and you cannot come between them — in any sense.


13. They are always judging. Even if they’re much too diplomatic to actually say anything, they always have an opinion. They are always observing, making judgments, and deciding their next move. They can be the coolest girls in the world to hang out with, but you will always want to be just a little more on your game in their presence, because they will be judging. With love, of course.