JewelMint launched a new Facebook app shopping feature on Wednesday, January 25, 2012 for customers to shop Kate's looks in her newly released JewelMint fashion film, 'Morocco'
SANTA MONICA, Calif., Jan. 25, 2012 /PRNewswire via COMTEX/ -- Today JewelMint launched a new Facebook shopping feature for customers to shop Kate Bosworth's looks from 'Morocco', the second in a new series of JewelMint's online fashion films featuring Bosworth in her exclusive JewelMint collection. Shot on location in Morocco by acclaimed filmmaker Michael Polish (Twin Falls Idaho, For Lovers Only, Big Sur) and set to Broken Social Scene's 'Ungrateful Little Father', this fashion film follows Kate as she wanders through a Moroccan street market.
At the beginning of each upcoming month, each fashion film will premiere on JewelMint.com and will feature that month's exclusive jewelry collection. JewelMint's Facebook application [ http://apps.facebook.com/shopkateslook/ ], now enables customers and fans to shop Kate's looks from each of the fashion films, including 'Morocco'.
Bosworth commented, "I'm excited about this app because it allows the Facebook community to enjoy these fashion films in a cinematic way while also being able to view and shop the jewelry without having to leave Facebook."
JewelMint launched the fashion film series with 'The Look' on January 12th during an LA Breakfast at Soho House, where Bosworth screened the first three fashion films and a teaser for the fourth in the series.
The JewelMint fashion films will be distributed to various media outlets and will also be available on JewelMint.com, JewelMint's YouTube Channel (youtube.com/jewelmint) and JewelMint's Facebook page (facebook.com/JewelMint). 'Morocco' can be viewed on YouTube at http://www.youtube.com/watch?v=ayAtnmc0sZI .
BeachMint is a venture backed social commerce company for designer-curated direct to consumer sites, founded by serial tech entrepreneurs, Josh Berman (Co-Founder MySpace) and Diego Berdakin. BeachMint launched their first brand, JewelMint.com, with Kate Bosworth and celebrity stylist, Cher Coulter, in October 2010, StyleMint.com with Mary-Kate Olsen and Ashley Olsen in July 2011, BeautyMint.com with Jessica Simpson and celebrity skincare expert, Nerida Joy, in October 2011, and ShoeMint.com with Rachel Bilson and celebrity stylist, Nicole Chavez, in collaboration with Steve Madden.
JewelMint is an exclusive jewelry line designed by fashion icon, Kate Bosworth, and celebrity stylist, Cher Coulter, in partnership with BeachMint. JewelMint's monthly collections offer unique jewelry designs personalized to match each member's style. Each member receives style tips, trend reports and videos to show how to wear and pair pieces.
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