Fashion, Beauty, Celebrities, Events + Things We Love

Saturday, September 29, 2012

Working With Bloggers as a Powerful Marketing Tool

Our Advice For Working With Bloggers

At C.E.M. it seems like every marketing project we have includes blogger outreach in some shape or form. Whether is sending them a press release encouraging them to write about a high profile event or partnering with them to write about certain fashion brands, we are always in contact with bloggers.   

   We’ve had tremendous success working with bloggers posting articles about our topics and even helping our clients make sales by giving bloggers specialized and traceable discount codes to help convert blog posts to sales.  Very often, people ask us, “How do you do it?” Well, we can’t share our exact recipe for success but we are happy to share a list of our top list of things to do and not to do when partnering with bloggers.

1.      What’s in it for them?  Don’t expect to just blast a blogger and pitch them to write about your event, brand or business and offer nothing in return! If you can’t pay your bloggers for any number of reasons, why not offer them free product?  Give them free product for themselves, and free product for them to give away on their blog.

2.      Support your bloggers! Give the bloggers you partner with a shout out on your social media networks. Thank them for their blog coverage and post a link to their blog. 

3.     Know your market.  Only make pitches to bloggers that make sense. Don’t waste your time and theirs by pitching something that doesn’t make sense. If you own a woman’s fashion line, don’t contact a male sports blogger, it just doesn’t work. Take the time to research your blogger list, and make sure it fits your demographic.

4.     Have thick skin! Many bloggers believe that their time is money. If they believe you are wasting their time, they won’t be happy and will let you know. Be sure not to take it personally, just know that some bloggers won’t reply nicely to you.  Remove them from your contact list, and move on.  Plus, some bloggers have an ego, just like any other group of people.

5.     Get help.  Don’t know how to connect with bloggers? Let the pro’s help you. Partner with a boutique PR firm like Cabral Edwards Management to help you get your program up and running.

6.     Establish upfront what you expect.  Make a clear contract with your blog partners of what you expect from them, what you will give them, and all the details they need.  If possible meet with them in person.

7.     Give them correct info to blog about! Take this seriously! Some bloggers have 60,000 to millions of hits per blog post. Don’t underestimate their reach. There is nothing worse than a blogger who doesn’t have all the details or who reports on wrong data that you supplied them!

8.     Track your success!  Make sure to keep in touch with your bloggers and keep track of their coverage.  Use traceable bitly links so you can get information on how many clicks their link gets, where the hits are and more information about where the hits are coming from. This is valuable market information on your audience as a brand!

9.     What to do when a blogger goes silent on you? Nothing.  Every once in a while you’ll send product to a blogger, or even pay them for a post and you never hear back from them again. That’s ok! Don’t take it personal, just take the relationship for what it is and move on. Nothing good will come from blasting them in public forums or social media, just thank them for what they did, let them keep whatever compensation or gifts you sent them, and move on.

Have more questions? We can help you!

C.E.M. is a full service marketing firm specializing in Event Planning, Marketing and Public Relations.  Our expertise includes a wide variety of specialties including working with bloggers to help your cause or build your brand. We can help you create a highly effective blogger outreach program that meets your specific needs.  Specifically, we can help you identify the advantages of working with bloggers, select which bloggers are best for your program from our vast database, help you pitch them appropriately, help you avoid some of the largest key mistakes other marketing firms make when contacting and working with bloggers and help you understand a fair understanding of what your Return On Investment will be.

Monday, September 24, 2012

JewelMint Launches New Stylist Program, Again

Celebrity Kate Bosworth, celebrity
partner of JewelMint
Launching in the fall of 2012, on September 1st, 2012, the parent company behind JewelMint, called BeachMint, brings you the new Mint Style Consultant Program.  JewelMint is a jewelry line priced across the board at $30 and is designed in partnership with celebrity Kate Bosworth.  The newly launched MintStyle program provides women nation-wide with the opportunity to be a part of something BeachMint describes as “truly amazing”.  They also promote that “as a Style Consultant, you will have plenty of opportunities for success! Key parts of being a Style Consultant include: Planning and hosting Showcases, where you will introduce our amazing jewelry and help drive in-person sales, building relationships with potential Showcase Hostesses and sharing {the} Mint Style opportunity with other amazing, stylish, and entrepreneurial women who may also want to join.” {All types and capitalization errors are the companies own.}
Millions of already existing JewelMint customers may find this opportunity to be just what they are looking for, and others many find it to be less than optimal.  For example, for the JewelMint mega fan who wants to own a $2,000 collection of JewelMint, this is the opportunity for her! For others, it may be the dual marketing opportunity they are looking for, making money by recruiting others into the “opportunity”.  This blog written about the MintStyle program,, outlines what they see as will be the direct failures of this new program including long hours worked for little success, competing against corporate for sales to customers, and other various typical failures of MLM style business models.

Want to know more about the MintStyle program? They suggest they will “Provide All the Tools You Need” by purchasing a starter kit.  This starter kit will “provide you with everything you need to get your business up and running in no time.  All kit options provide you with access to the training materials and support, tools, and resources you need to build and grow your business…not to mention lots of pieces for your Showcase.” Every Mint Style Starter Kit that costs between $199- $699 will include: your personally selected collection of JewelMint pieces, Mint Style product catalogues, Client Order Forms (50), Mint Style canvas tote bag, Login information to your personal online office on, Unlimited support from our Mint Style Community, a custom referral link for you to share with your customers and a comprehensive Mint Style Training Guide and tons of educational materials, templates and tools available in your Mint Style Studio.” With just $660, $1,300 or $2,300 in sales the company claims you can “earn back your investment”.

            We are curious to see how this new program and business model works out. Is adding “hostess trunk shows and Style Consultants” to your current subscription based sales model the future of jewelry sales business? We’ll be sure to find out shortly.  Competitor Shoe Dazzle, got rid of their monthly subscription rates months ago, will BeachMint follow suit? Maybe they will, maybe they won’t. And maybe just maybe, ShoeDazzle will begin a similar consultant based sales model as well.

Saturday, September 15, 2012

Celebrity Stylist Stacy London Visiting Seattle in September


Stacy London of TLC's "What Not to Wear"
will be here NEXT WEEK
and you're invited to meet her! RSVP now for the
Westfield Style Tour coming
on September 22nd for one-on-one style
 consultations, makeovers, and the
People StyleWatch denim bar all for FREE.
We can't wait to see you there:
Free and open to the public, the Westfield Style Tour offers real women the opportunity to personally access Celebrity Stylist Stacy London and top fashion industry stylists from Style For Hire  for one-on-one style and beauty transformations – along with specific, customized wardrobe recommendations that include top picks for Fall denim provided by People StyleWatch.

The award-winning Westfield Style Tour experience celebrates its 4th season in Fall 2012 with more touchpoints than ever to offer women of all ages, lifestyles, and body types the information and confidence they need to dress in style, accessorize on trend, and truly love the way they look. Fall 2012 festivities begin in Seattle on two consecutive weekends in September at Westfield Southcenter.

Style For Hire Stylist:
Sherri Garcia
{Photo Courtesy of Styled Seattle}
During all four days of this showcase event, visitors are invited to engage in free fashion consultations with Style for Hire stylists who offer each guest one-on-one style tips and techniques, along with specific wardrobe recommendations that work best for that individual’s particular age, body type and style aspiration.  One of Seattle’s own stylists to be included at the event is Sherri Garcia. A representative for Sherri told me that “she is honoured to word with the Style For Hire network.  She will work with some of the best stylists in the country and will meet tons of very talented wardrobe experts from all over the country through Style For Hire.” Sherri Garcia is Seattle’s leading stylist, and is a fan favourite amoung Seattleite’s.  Fans of Sherri can tweet with her at @SgarciaStyle.

During these style sessions, the Stacy London-trained stylists actually pull customized looks from the Westfield Style Closet— a source for the trendiest merchandise from many of Westfield’s most popular retailers.  This year, guests visiting the Westfield Style Closet can also sample the season’s hottest looks in denim as selected by the editors of People StyleWatch. In conjunction with People StyleWatch’s 2nd Annual Denim Awards issue (on-sale Sept. 14), visitors can shop the editor’s picks for the hottest jeans of the season and preview a selection of the Denim Award Winners, plus get tips on finding the best fit, styles that work for their body type and more.  Once guests find their perfect outfit, they can also then enjoy a free makeup consultation at the Westfield Beauty Bar, featuring samples and demonstrations of the most sought after looks in makeup and accessories. Special guests at the event are to include local fashion bloggers and fashion community leaders.  Guests may even find their photos in the spotlight or may end up being featured in one of these top notch fashion blog reports!

The Westfield Style Tour experience also includes opportunities to spend personal time with Stacy London— the acclaimed style guru, host of TLC’s What Not To Wear and frequent contributor on NBC’s Today, as well as the Creative Director of the Westfield Style experience.  Reserved for the first 250 visitors spending more than $100 on women’s apparel and accessories*, this exclusive “meet-and-greet” session allows lucky guests to chat with Stacy, have their photograph taken together with her, and receive a free signed copy of the Westfield Style Manual along with other fashionable gifts. 

For the first time, Westfield is partnering with Time Inc. to produce the glossy Westfield Style Manual to be distributed to 350,000 households nationwide and also available at Westfield Southcenter.  The Westfield Style Manual is not a typical fashion magazine, but a real hands-on, how-to shopping manual.  Created and personally edited by Stacy London—— the Westfield Style Manual is above all designed to be the ultimate teaching tool.  The manual guides real women how to rediscover their inner fashionista and, in the process, construct the perfect wardrobe for the season.  The manual identifies and matches women of every age, size, and shape with the style trends, retailers, product lines, and beauty secrets that will work best for them.

“I am hitting the road to visit Westfield shopping centers across the country," says Stacy London.  "Together with my awesome team of fashion stylists from Style for Hire, we not only will introduce the season’s hottest trends, but also help Westfield shoppers find the must-have pieces that best match their own personal tastes and needs.  Ultimately, our goal is to demystify the styling process, teach Westfield shoppers how to map out a smart shopping strategy— and of course— share tons of great merchandise tips along the way.”


Cabral Edwards Management Cordially Invites You to Join Us at The WESTFIELD STYLE TOUR

Westfield Southcenter, 2800 Southcenter Mall, Seattle, WA 98188
September 22-23 | September 29-30, Saturday hours: 11am-7pm | Sunday hours:  12-6pm
Stacy London Meet & Greet: September 22, 11am-1pm and 2-4pm

Have a comment about my blog? Leave your comments below or E-mail me at

Maile is a founding partner of Cabral Edwards Management, C.E.M. She blogs for Girl Power Hour ( managing their Celeb Buzz Seattle blog. She also freelance writes for Dlist Magazine ( Cabral Edwards Management is a boutique Public Relations and event management company. Follow Maile on twitter at @MailePRMedia and @CEMManagement.

Friday, September 14, 2012


Renowned bridal designer celebrates brides with fine jewelry collection

Monique Lhuillier Designs for Blue Nile.
 {Photo Courtesy of Blue Nile}
Internationally renowned fashion and bridal designer, Monique Lhuillier, announced today an exclusive partnership with Blue Nile (NASDAQ: NILE), the premier online jeweler, to create an exclusive bridal jewelry collection.

Monique Lhuillier Fine Jewelry will launch in October with an impressive assortment of engagement rings and wedding bands. Inspired by the designer’s romantic, couture bridal creations, the collection embodies the sophistication, elegance and femininity that define the brand. Reflecting Monique Lhuillier’s uncompromising standards, each piece will be set with Blue Nile diamonds, among the finest in the world, and the highest quality platinum. “There is no symbol of love more permanent or meaningful than an engagement ring,” said Ms. Lhuillier. “To know that I continue to touch the lives of so many brides is a very special feeling.”

Monique Lhuillier
{Photo Courtesy of}
Monique Lhuillier is internationally recognized as one of America’s foremost couture bridal and ready-to-wear brands.  Established in 1996 by Monique Lhuillier and her husband, Tom Bugbee, the Company is considered one of the leading fashion houses and continues to produce its couture collections in the United States in its downtown Los Angeles headquarters.  Monique Lhuillier’s signature design sensibility has led to the launch of licensed products, transforming the company into a luxury lifestyle brand. Licensed products include: tabletop, bridesmaids dresses, stationery, home fragrance and ML Monique Lhuillier, a diffusion eveningwear collection.  Monique Lhuillier products are distributed through Monique Lhuillier stores, premium department stores, and specialty stores throughout the world, including the Americas, Europe, the Middle East, Asia, and Australia.

Available worldwide exclusively at Blue Nile (, Monique Lhuillier Fine Jewelry will launch in October with engagement rings and wedding bands ranging in price from $2,000 to $5,000. For Valentine’s Day, additional pieces, including earrings, necklaces and pendants will be unveiled. “When it comes to prestige, youth, and a compelling design vision that inspires today’s brides, no other designer compares,” said Blue Nile CEO and President Harvey Kanter. “We are proud to partner with Monique and bring this exclusive bridal collection to our customers and the world.”

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at, and

Personally, I could not be more excited for this partnership between Monique Lhuillier and Blue Nile.  Lhuillier’s designs are classic and loved by many worldwide.  This Philippine born fashionista has dominated the Couture Bridal market for years and a step into fine bridal jewelry is absolutely the correct next step for her.  Her bridal jewelry collection will join her already existing ready-to-wear, evening gown, bridal, bridesmaids, linens, tableware, fine paper and home fragrance collections. Lhuillier has dressed famous A list stars for years including Gwyneth Paltro, Reese Witherspoon, Kristen Steward, Drew Barrymore, Hilary Swank, Jennifer Lopez, Taylor Swift, Carrie Underwood, Catherine Zeta- Jones, and more.  Congratulations to Blue Nile, a company with local headquarters in Seattle, for establishing such a fine partnership.
Have a comment about my blog? Leave your comments below or E-mail me at

Maile is a founding partner of Cabral Edwards Management, C.E.M. She blogs for Girl Power Hour ( managing their Celeb Buzz Seattle blog. She also freelance writes for Dlist Magazine ( Cabral Edwards Management is a boutique Public Relations and event management company. Follow Maile on twitter at @MailePRMedia and @CEMManagement. .


Wednesday, September 5, 2012

Vote for Maile for Best Twitter Personality!

Maile has been nominated as one of Seattle's Best Local Personalities on Twitter!

Please take a second to vote for her. Here's how:

1. Visit
2. Make an easy free account
3. VOTE!
4. Share a comment and post your vote to Facebook and Twitter to share the word!

It's simple, easy and fun! Please help CEM to vote and make this nominee the BEST Local Personality on Twitter. :