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Thursday, November 8, 2012

Blog Archive: FDA Warns Avon + Lancome About Misleading Claims

Warnings Given to Avon and Lancome from the U.S. Food and Drug Administration

Warnings Given to Avon and Lancome from the U.S. Food and Drug Administration
The U.S. Food and Drug Administration has recently warned two large cosmetic companies that it’s product promises go too far.  Avon and Lancome were warned to stop advertising their skin care lines with misleading language. The FDA’s warning letter was posted to the FDA’s
Specifically, the FDA objected to Avon’s claims regarding their Anew clinical Advanced Wrinkle Corrector, Anew Reversalist Night Renewal Cream, Anew Reversalist Renewal Serum Anew  Clinical Thermafrm Face Lifting Cream, and Solutions Liquid Bra Toning Gel.  The FDA warned AVON in a letter October 5th, 2012 that the claims on the company’s website implied those products were intended to affect the structure or function of the human body, which would classify them as drugs.  The FDA told Avon that those products “are not generally recognized among qualified experts as safe and effective for the referenced uses.”  Lancome was warned for its wrinkle and skin creams.
The Consumer Reports magazine, SHOPSMART, agrees with the FDA and says that “sadly, our tests of anti-wrinkle creams and serums have shown only marginal results, if any.” They advise their readers to prevent wrinkles in the first place by staying out of the sun, using a daily facial moisturizer with SPF 30 and drinking plenty of water.  They also suggest you sleep on your back and quit smoking.
A representative for SHOPSMART told Komo 4 News Seattle that words like “hup-allergenic”, “For sensitive skin”, “lifting”, and “natural” have no value and are not regulated terms.  SHOPSMART also says to avoid any products that claim anything is 100% pure” because the definition of pure can mean many different things.  Lastly, they suggest to avoid products that claim to increase skin “elasticity” as this is also pretty much a scam.
My take on it? If the claims sound too good to be true, they probably are!

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