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Wednesday, November 21, 2012

NW Beauty Mag Archive: Bel Fiore: Bellevue's Own Couture Accessories


Bellevue has it’s own rising star couture hair accessory line, Bel Fiore.  The line was  founded in Bellevue, Washington by Jaclyn Schwartz in 2010.  The brand was created to maintain a simple, yet practical way to accessorize while also being a necessity.  Their signature hair ties and headbands are made for comfort and versatile style.  Bel Fiore hair ties and headband are made from a super-soft and stretchy material that is easy to wear.  Schwartz says that when you wear her accessories, “you are able to keep your hair healthy, while also being able to accessorize with a chic bracelet."  The hair ties are not only a function, but are stackable to create fun bracelets that you can match with your outfits!

Bel Fiore is primarily focused on bringing in new colors and styles for our famous knotted hairties and headbands.  Bel Fiore currently offers over 50 different colors and glitter styles.  They are constantly launching new colors and patterns for their loyal customers.  Currently they have holiday packs available at many local boutiques that include holiday colors, glitter and charmed ties.  Bel Fiore is now pushing the limits by offering charmed and chains in both hair ties and headbands.  They have also been making custom head pieces that have been seen in many local fashion shows.  Some of their new styles feature chains, lace, spikes and more, giving them a high end fashion look.  Bel Fiore has captured a trendy look, that is versatile and wearable look for all ages. Recently, I had to honor of speaking with the creator of Bel Fiore.

Maile: What inspired you to design hair accessories?
Jaclyn: My daughters, my friends and my sister.  I started by making head pieces for my daughters.  When that was successful, I thought why can't I make this for myself, my friends and my sister.  When I made the simple knotted hair ties and headbands it was a hit.  No one wanted to go back to the basic black elastic hair tie that pulled you hair out.  So, I started giving them out to friends and families, and that is when boutiques and salons started reaching out to us to be sold in their stores.  It started off as a hobby, and now it has turned into a successful business.  It's amazing!

Maile: What is your favorite item in your collection?
Jaclyn: I have made a few awesome headpieces for some local fashion shows and they are amazing.  I love that I can get creative and help make an outfit push the limits.  I use the knotted hairties on a daily basis though, so they would be my all time favorite.  Can't live without them!

Maile: What is your favorite trend in hair accessories right now?
Jaclyn: I love the Halo Headpieces.  They are so fun, and everyone can pull them off.  You just have to be able to be confident in it, and you can make it work!  The Halo Headpieces are awesome for events, but, also look great with just a sweater and jeans.

Maile: What was your biggest challenge bringing Bel Fiore designs to the market?
Jaclyn: I had never ran a business before, so I wasn't exactly sure how to get the items into the market.  At the beginning I was going in personally to approach salons and spas.  It was definitely a great experience, but it was not as easy as I had expected.   After we had got into our first Showroom our business boomed.

Maile: Where are your accessories available for sale?
Jaclyn: We are in over 300 boutiques, salons and spas around the Pacific Northwest.  We have been expanding rapidly over the last six months.  Locally you can find them at all Noir Eyelash Lounge locations, Seduce in Kirkland, Oasis Spa and Salon in Woodinville, Bala Yoga in Kirkland, Rosaline Hampton in Bellevue, at all Sorella Salon locations, Bliss in Seattle, Dream in Seattle, all Seattle Sun Tan locations, all Fuego locations and many more.  If you are wanting a full list please email ltd@shopbelfiore.com or jaclynschwartz@shopbelfiore.com

Maile: What is coming next for your line?
Jaclyn: We are going to continue to push the limits and add lots of charms, and accessorize our basic hairties and headbands.  We are heading to LA next week to go to several warehouses where we are hoping to get some more fun inspiration.  Our new line launches January 1, 2013 for all the upcoming shows!  We are also looking at working with several Professional Teams to make custom hair ties and headbands for their organizations. We are looking forward to 2013!!

Maile: How can your friends connect with you online?
Jaclyn:  They can easily find us on Facebook and Twitter.  Our website is www.shopbelfiore.com  For custom pieces, or if you have questions or inquiries you can contact me directly. 
NW BEAUTY READER SPECIAL! ENTER TO WIN A HOLIDAY PACK, WITH 20 HAIR TIES, 10 HEADBANDS, AND A CUSTOM HEADBAND FROM BEL FIORE! To enter to win, just use the RAFFLECOPTER easy widget below. Contest ends Dec. 7th, 2012. Good Luck!
a Rafflecopter giveaway

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