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Tuesday, December 11, 2012

PR Tip Tuesday: Social Media Tips 101

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Social Media Tips

Every week for PR Tip Tuesday we bring your tips you can implement for your business.  This week, we bring you Social Media Tips 101. We don’t consider ourselves social media experts at C.E.M., but we use social media on a daily basis to help support and promote various clients. Here are some basic tips we can recommend to anyone who uses social media in business.



  • Keep it positive! If you use your social media accounts (Twitter, Facebook, LinkedIn, etc.) for business it is not the place to be negative. No political rants, attacks or other negative discussions that will give you a bad reputation. Trust us, people notice.

  • Cross Promote. Cross promote your different social media accounts to gain followers. That being said, don’t just simply repost the exact same content to each platform, keep the content on each platform relevant and fresh.

  • Engage. Engage with our fans, or followers. Don’t just post or tweet at them. Post or tweet with them. 

  • Offer customer service.  Use your social media pages for customer service.  Apologize publicly to customers and offer solutions, discounts, etc.  Personalize the customer service experience, signing off with your name when possible. Strive to reply in a friendly and helpful manner.

  • Don’t buy followers or fans. It’s just not worth it. They do nothing for increased engagement.  Take the time to grow your fan base organically.

  •  Experiment with Facebook promoted posts and ads. We don’t recommend you put a lot of money into this because Facebook has changed the metrix of their platform drastically this year, but we recommend at least experimenting with it.  Spend $5.00 and see if you an ad generates results for your brand. Kissmetrics.com suggest you “Experiment with Promoted Posts, Sponsored Stories, and regular advertising. Facebook advertising has changed a lot this year. You have lots of different options – including the ability to promote posts on your personal profile! Try different types of advertising to help build likes and engagement for your fan page as well as sending visitors who click on your ads to your website or landing pages.”

  • Update content daily.  Don’t let your Facebook, Pinterest, LinkedIn, Twitter pages, etc. go to long without an update. If you leave your accounts stagnant, people stop checking back.

  • Update the look of your pages for 2013.  Change and update logos, photos, headers photos, layouts, etc. to keep your page fresh and up to date.

  • Use Twitter for networking. Network with brands, clients, friends, your favorite celebrities and more on Twitter. Engage with them organically showing interest in their tweets, re tweet their posts and engage with them. Genuine engagement will get you noticed by them, we promise!

  • Use endorsements on LinkedIn. Endorse others skills and request that they endorse you as well.

  •  Strapped for time?  Consider using Brandbuddee.com.  Brandbuddee can help you share a story about your brand through their extensive social media sites and engagements. Best part is, Brandbuddee then gets their “buddee’s” to share about your brand on their social media pages.  You’ll have to create a reward for your buddee’s to earn for sharing. But other than that, Brandbuddee manages the entire campaign for you.

  •  Hire a professional. Social media is changing rapidly. If you are having trouble keeping up, hire a professional to help you. You’d be surprised how much time you can free up by having someone else manage the bulk of your social media.

      Have something you would like to see featured on PR Tip Tuesday? Just send us an email at info at cabraledwardsmanagement dot com and we'll do our best to cover your requested topic.


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